Welcome to Hadaf Digital

Helping Start ups and young companies develop short, medium and long-term multi-platform strategic road maps TO CREATE EXPERIENCES WHICH BEST ENABLE DISCOVERY AND ENGAGEMENT ON DIGITAL PLATFORMS THAT INCLUDE CTV, OTT, MOBILE AND WEB.

In order to create a successful Consumer Product Strategy, you need to understand what information the Consumer wants. 

The cornerstone of HADAF DIGITAL is a unique "Empathy Led Consumer Strategy" approach focused on alignment of customer needs, business goals, the content and user experience journeys.


We help your organization answer The Who, What, Why, and How as a united team.


Our core philosophy centers on three principals:

  • Consumer First
  • ·The Content Leads the Product
  • ·The Product Fuels the Content


"Successful digital products begin with great content strategy and great content strategy begins with empathy for the consumer."



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Why Hire Hadaf Digital?

HADAF DIGITAL Consulting delivers results.

 

Successful strategic delivery requires transparency and full buy-in from all stakeholders.


Digital product teams often work in silos with varying goals and timelines. The content team is focused on ideation, creation and programming of the content. The product team is working to make a sleek application that’s better than their competitor. Neither side has a meaningful understanding of the other which leads to ineffective roadmaps, inferior design, and muddled customer journey experiences, decreased customer retention and engagement.

 

HADAF DIGITAL will combine product and content strategic expertise and lead your cross-functional teams towards a singular goal: creating the best product for the content your consumer is looking for.


It’s time to forget what you know about Digital Product Strategy and put your product in service of your content and your content in service of your consumer.

Welcome to Hadaf Digital, where Digital Consumer Product Strategy thrives.

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